News

The Multi-Craftmanship in Luxury Packaging —— Elevating Experiences from Function to Spirit   In the flagship luxury stores of Paris’s Place Vendôme, when a €28,000 Hermès Crocodile Skin Birkin Bag is gently placed into its custom-made box, what the consumer touches is more than just the softness of the velvet lining. It is also the subtle raised texture of the laser-etched "H" logo on the metal clasp, the textural interplay between the flocked interior and vegetable-tanned leather, and the barely visible hand-carved patterns in the box’s lid—these "craft codes" hidden in packaging details have become a secret weapon for luxury brands to build emotional resonance and justify premium pricing.   According to authoritative research, 68% of high-net-worth consumers cite "complexity of packaging craftsmanship" as a core indicator for assessing a brand’s luxury status, surpassing "rarity of materials" (57%) and "originality of design" (52%).   Historically, a product’s premium pricing has been positively correlated with ancillary elements like display and packaging. KPMG’s reports note that 27% of Gen Z consumers now identify as luxury connoisseurs, prioritizing unique aesthetics, refined packaging, and holistic product experiences. Intuitively, traditional, monotonous, and lackluster craftsmanship can no longer satisfy their demand for individuality and refined taste. "Ritual," "redefinition of cultural identity," and "expression of personal flair" have transformed once functional purchasing needs into emotional expressions and assertions of individuality.   As the most visible medium of a product’s presentation, exquisitely crafted packaging has evolved from a "protective container" to a "miniature art installation"—a stage for brand storytelling. It is no exaggeration to say that the integrated application of multiple crafts is the core engine driving this evolution.   Multi-Craftmanship Integration: Elevating Value from Physical Protection to Emotional Resonance   At its essence, luxury packaging is "the materialization of brand narratives." Early packaging served primarily functional purposes—such as 19th-century LV waterproof canvas trunks, designed only for travel protection. By the late 20th century, Chanel’s iconic black-and-white double-C gift boxes used hot stamping to establish a visual signature. Today, the layering of multiple crafts transforms packaging into a "three-dimensional archive" of a brand’s history.   The Underlying Logic of Craft Combination: Synergistic Stimulation of the Five Senses Seventy percent of memories of high-end experiences stem from non-visual senses like touch and smell. Multi-craft integration creates such memories through cross-stimulation of "visual, tactile, and even olfactory" senses. For example:   Visual Layer: Hot stamping (gold/silver) delivers metallic luster, while spo...

Meeting a Cigar Packaging Master in Dortmund "Cigars are a symbol, representing taste and elegance," said legendary director Alfred Hitchcock when discussing cigars, using a straightforward and forceful tone rather than suspense to highlight the status of cigars. However, a high-end cigar brand that can endure the test of time and remain timeless cannot be separated from its cigar boxes. Unlike packaging for other products, the exquisiteness and selection of cigar packaging boxes can almost be said to determine the quality, value, and industry status of a cigar. While there are countless enterprises capable of making packaging boxes, those that can craft cigar boxes to complement cigars in perfect harmony are rare—though they do exist.  Mingfeng Packaging has chosen this "less-traveled path," forging packaging into an art form to be collected, and has been adopted by those high-end brands that demand quality and perfect synergy with their products. This time, they have come to the Intertabac Exhibition in Dortmund to present a one-stop, no-hidden-cost cigar packaging solution that perfectly blends the thousand-year-old craftsmanship of the East with modern technology, tailored for you and your packaging brand. Here are the specific exhibition details: BOOTH: 3.A30Sep 18 - 20, 2025Strobelallee 45,44139 Dortmund,Germany In the field of high-end cigar collection, a quality cigar box is not merely a storage tool but also a symbol of taste and status. With its profound industry experience and innovative capabilities, Mingfeng Packaging provides global cigar enthusiasts with high-end customized solutions that integrate functionality, aesthetic value, and sustainability.  The Pursuit of Excellence from Materials to Functionality ● Materials: The Natural Guardianship of Cedar Wood​Cedar wood, valued for its natural insect-repellent and moisture-resistant properties, is the preferred material for cigar storage.   Mingfeng’s cigar boxes use high-density cedar wood, crafted through precise cutting and sealing processes to maintain stable humidity inside the box (ideal range: 65%-70%), effectively extending the life of cigars.     Examples include: Premium Cedar Cigar Display Box with Drawer: Features a transparent top cover for intuitive display of collections, with a drawer-style storage space that balances practicality and aesthetics; High-Quality Cedar Cigar Box Equipped with a built-in hygrometer and multi-layer shelves for scientific classification storage. ● Design and Craftsmanship: Luxury-Grade Attention to Detail ​Mingfeng prioritizes every detail: Metal Accessories: Crafted with matte or mirror polishing techniques to enhance tactile and visual appeal; Custom Logos: Supports laser engraving, hot gold stamping, and other processes to integrate brand identities into the  design; Eco-Friendly Coatings: Water-based paints and formaldehyde-free adhesives ensure safety and compliance with  internationa...

The Gift of Time: MingFeng Packaging in Sino-French Friendship     「Preface」   Sixty years ago, France became the first major Western nation to formally establish diplomatic relations with the People's Republic of China. Over the past six decades, China and France have cultivated a deep and enduring partnership. Throughout these years, the leaders of both nations have frequently exchanged national gifts, each symbolizing the rich cultural heritage and mutual respect between the two countries. Notable examples include the Amazon River Tapestry, presented during the establishment of diplomatic ties in 1973, the commemorative coins of the Flower and Bird Architecture series for the 50th anniversary of Sino-French relations in 2014, and the Beijing Olympic torch and translated classic works presented by President Xi in 2024. These gifts are unique and culturally significant, reflecting the profound and enduring nature of Sino-French relations.   As a distinguished solutions expert with extensive experience in high-end luxury and national gift packaging, MingFeng is honored to participate in diplomatic ceremonies rich in cultural heritage and national etiquette. Especially, during the 50th anniversary of Sino-French diplomatic relations, MingFeng's craftsmanship was prominently showcased in the packaging of the national gifts. This year, as we celebrate the 60th anniversary of Sino-French relations and witness the exchange of visits by the leaders of both countries, let us revisit that cultural memory and savor the timeless gift.   Sino-French 50th Anniversary Commemorative Coin Packaging   「Packaging: The Gift of Time」   Thousands of years ago, a merchant from Zheng State bought a box of exquisite jewelry from the people of Chu. However, he left the jewelry behind and only took the packaging box, described as “a magnolia wood box, scented with cassia and pepper, adorned with pearls and jade, decorated with roses, and lined with feather and emerald". Packaging itself is a refined art; it not only securely encloses and preserves the product but also extends and enhances its value.   In 2014, commissioned by the Chinese People's Association for Friendship with Foreign Countries, the Shanghai Mint designed a commemorative medal, and MingFeng was responsible for its packaging. During the January celebration of the 50th anniversary of Sino-French diplomatic relations, this commemorative medal was exchanged as a national gift to French President François Hollande, serving as a poignant testament to 50 years of Sino-French friendship.   The iris, symbolizing romance, light, and friendship, and the peony, an oriental flower symbolizing completeness, passion, and fidelity, were depicted on the commemorative coins and their packaging, creating a harmonious blend of Eastern and Western cultures. The coin depicts the interwoven peony and iris, with their leaf veins intricately intertwined.   &nbs...