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The Gift of Time: MingFeng Packaging in Sino-French Friendship
「Preface」
Sixty years ago, France became the first major Western nation to formally establish diplomatic relations with the People's Republic of China. Over the past six decades, China and France have cultivated a deep and enduring partnership. Throughout these years, the leaders of both nations have frequently exchanged national gifts, each symbolizing the rich cultural heritage and mutual respect between the two countries. Notable examples include the Amazon River Tapestry, presented during the establishment of diplomatic ties in 1973, the commemorative coins of the Flower and Bird Architecture series for the 50th anniversary of Sino-French relations in 2014, and the Beijing Olympic torch and translated classic works presented by President Xi in 2024. These gifts are unique and culturally significant, reflecting the profound and enduring nature of Sino-French relations.
As a distinguished solutions expert with extensive experience in high-end luxury and national gift packaging, MingFeng is honored to participate in diplomatic ceremonies rich in cultural heritage and national etiquette. Especially, during the 50th anniversary of Sino-French diplomatic relations, MingFeng's craftsmanship was prominently showcased in the packaging of the national gifts. This year, as we celebrate the 60th anniversary of Sino-French relations and witness the exchange of visits by the leaders of both countries, let us revisit that cultural memory and savor the timeless gift.
Sino-French 50th Anniversary Commemorative Coin Packaging
「Packaging: The Gift of Time」
Thousands of years ago, a merchant from Zheng State bought a box of exquisite jewelry from the people of Chu. However, he left the jewelry behind and only took the packaging box, described as “a magnolia wood box, scented with cassia and pepper, adorned with pearls and jade, decorated with roses, and lined with feather and emerald". Packaging itself is a refined art; it not only securely encloses and preserves the product but also extends and enhances its value.
In 2014, commissioned by the Chinese People's Association for Friendship with Foreign Countries, the Shanghai Mint designed a commemorative medal, and MingFeng was responsible for its packaging. During the January celebration of the 50th anniversary of Sino-French diplomatic relations, this commemorative medal was exchanged as a national gift to French President François Hollande, serving as a poignant testament to 50 years of Sino-French friendship.
The iris, symbolizing romance, light, and friendship, and the peony, an oriental flower symbolizing completeness, passion, and fidelity, were depicted on the commemorative coins and their packaging, creating a harmonious blend of Eastern and Western cultures. The coin depicts the interwoven peony and iris, with their leaf veins intricately intertwined.
The CCTV program "Old Stories" provides a detailed interpretation of this packaging
「MingFeng: The Artisan of National Gift Packaging」
The overall packaging features a rich and elegant Chinese red, exuding oriental charm. The front bears the inscription "China-France 50th Anniversary of Diplomatic Relations" in both Chinese and French, along with a bow formed by the peony and iris. This design resembles a beautiful flower that supports the bright future of these two historically rich and romantic nations.
This packaging leaves a lasting impression with its weight, woodiness, and smoothness, reflecting not only a sensory experience but also the high quality upheld by MingFeng's craftsmanship over the past thirty years.
National gifts symbolize a country's diplomatic engagements. In MingFeng's showroom and display room, one can find numerous representatives of international relations, from London in the GMT zone to Rio de Janeiro in the UTC-3 zone, from solemn mints to passionate events, all distinguished by MingFeng's signature packagings. From national gifts to global events, MingFeng's presence and influence are clearly visible.
As a global expert in customized packaging for luxury goods, commemorative coins, whiskey, and more, MingFeng Packaging possesses unparalleled industry expertise in multi-material applications and multi-process integration. We have consistently delivered personalized packaging solutions to prestigious consumer and collectible industries.
To customize your exclusive packaging solution, please contact us via e-mail: sales@mingfengdg.com
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